Today the Portuguese brand is highly valuable. Portugal keeps strengthening its unit brand value: Portugalidades. Audit your content and identify what distinctive elements arise from Portugalidades, which are only your own and how you can use them to boost your brand.
Portugalidades arguments aligned with a business vision have gained a huge credibility among national and international audiences.
Look for information about Portugal and strong arguments for your specific sector. If your brand sells a food product, seek to highlight the raw materials quality, the authenticity and uniqueness of its flavors, the Mediterranean diet or the traditional production method, connected to some kind of portuguese innovation.
At CATCH we can help you communicate the benefits of your brand, as a leverage for your content marketing strategy. “It’s a Portuguese house for sure!”
To know more about our ideas, contact us.